GET IN
GET IN is an event management app that wishes to deliver a fast, efficient and profitable experience for the event organizer and his staff as well.
Overview
GET IN is an event management App. The project was a redesign of an existing App. during my UX studies. Maria A. and Me have offered our services to "GET-IN" to improve the user experience and attract users from the competition.
Based on the wireframes and additional insights I have
leveraged it all to another level.
Role
UX Research • UX Design
Project Type
UX course - Final Project
+ Redesign
The Goal
We started by talking with the entrepreneur and understood that the main users of the system are the event organizers while the main goal was to attract more Producers and event organizers through a fast, friendly & efficient system.
App structure
GET-IN is an event management system that is currently focused on:
Ticket sale & guests tracking (check in)
Owner/Producer statics
Staff tracking & managing
Event page & details
The current situation is a hybrid of mobile design features and desktop web page structure.
The Challenge
Get-in has 2 main issues to deal with:
Lack of consistency
Inconsistency of the system layout, the same layout is used for both desktop and mobile, when some of the layouts are adapted for mobile and some for desktop
The event draft takes too long
The old create event procedure takes too long,
about 8 minutes and loses the user patience.
Research
Realizing that the main users of the system are event organizers we
have started Interviewing different types of organizers, some of them are GET-IN users and some are not.
Analytics
Based on the GET-IN Google analytics we were able to retrieve,
we had some insights:
96.2%
The majority of GET-IN users are using mobile
Less than
10%
Home page traffic was quite low
Roles
Regev Cohen
Age:
Occupation:
Event Location:
seriousness:
31 years old
Event Organizer
Beer Sheva
High - 2-3K visitors
Goals:
- Create an attractive event page fast and easy
- Control and supervise his staff
- Oversee the event’s sales and guests traffic
Motivation:
work less & get more sales = money.
Pain-points:
- Current “New event” procedure takes too long
- Having a hard time supervising staff assignment
Use case:
- Advanced user, create an event, inspecting statics
- Event organizing is his primary occupation
Market Analysis
We reviewed the competition and tried to analyze their pros and cons including different areas with affinity to other places of the users' world and other onboarding and setup wizards.
Finding & Insights
Interview’s conclusions & pain points:
Get the user there and fast
In the old App Creating a new event
takes about 7-10 min.
Clear Navigation
Complicated and incomprehensible navigation
Clean and usable design
A cognitive load caused by Multi fields and info on the small screen
Wireframes
After gathering all the information along with the insights from the research through collecting inspiration I came to the following results:
Create new event
The "creating a new event" process was long and tedious and lasted between 5-7 minutes and contained about 6 steps, each of which was a form in itself, which is definitely more difficult and even more mobile.
For my solution, I chose to use 4 simple steps to get to an initial and fairly advanced mode of creating an event that lasts
about 90 sec. at most.
Assigning Salesman
Following the event creation and publishing, there's a suggestion by the App to assign a salesman helping to drive the income.
There's an option to assign a former salesman from a previous event that the producer probably knows and add manually as well.
Convenient Dashboard
On top of the convenience of creating the event, it was important to me that the producer’s landing screen will be comfortable and readable as well as highlight the numbers by their priority
Check - in event using QR reader
Used by the event's Selectors.
Providing access to event guests and statistics.